Does Scrum Really Work in Marketing? I’ve had a lot of marketers ask me, “Does Scrum really work in marketing?” Yes, it absolutely does! There are many myths of what Scrum is and isn’t, and I want to dispel some of those myths today and share with you some of the success stories I’ve seen…
DetailsFidelity Investments is one of the biggest players transforming from traditional management to an agile culture, and I got to take an insider look into how they’re doing this in the marketing space.
I had the opportunity to interview Jerome Ruwe, Head of the Agile Enablement Office for Enterprise Technology and Global Services, and David Dintenfass, Fidelity’s CMO, who are among those leading this massive agile transformation, to hear just how their company’s marketers are changing the way they work.
DetailsCase Study: What a Marketing VP Learned from a Failed Agile Transformation I recently had the chance to chat with Kyle Hamer, who learned a lot during his tenure as a VP of Marketing. He lived through an agile transformation that not only went sideways—it actually brought marketing production to a screeching halt! In this…
DetailsWhat in the World is Agile Marketing? 3 Common Myths Debunked What in the world is agile marketing? No, it’s not a cool new tool that you can plug in to zip out content at the speed of light. If anyone’s invented that yet, please let me know! Since agile marketing is still such a…
DetailsHow to Launch a New Product with Agile Marketing If you work for a big company, you’re probably used to big campaign launches. I like to call this “The Big Bang Theory”. In order to test the envelope and truly understand your customers, the Big Bang Theory must go away in marketing (save it for a…
Details3 Costly Mistakes to Avoid When Forming an Agile Marketing Team When kicking off Agile Marketing, the most important thing you can do is have the right people on the team. While there’s no exact science to this, I’ve learned from my own experiences what makes a great team and three big fumbles you’ll want…
Details5 Ways to Embrace Customer Feedback I once worked at a large bank where we spent more than two years planning a project, but we never got anything in front of our customers! We had more than 50 people touching this project for multiple years. We’re talking about millions of dollars of waste…. If we’d delivered…
DetailsHow Agile Saved Me from Being a ‘My Hair’s on Fire’ Marketer The ad agency wouldn’t stop calling me to tell me that the cereal ad needed to get pulled right away. No wait, put it back online! Five minutes later there was another crisis—wait, we want a different ad up now. This was my…
DetailsWhy Modern Marketers Need to Be Agile If you’re a modern marketer, agile isn’t something that just the cool kids are doing—it’s essential to our survival in this industry. I’m not talking about a new process—I’m referring to a culture, a mindset. It’s about working with agility so we are flexible enough to do what’s…
DetailsAgile Marketing is More than a Buzzword Agile marketing seems to be the buzzword these days in the marketing community, so what’s all the buzz about? If everyone is doing it, shouldn’t we be? Buzzwords are great at getting attention around something, but agile marketing is more than just another buzzword. The need for agile…
Details