All upcoming classes are being taught virtually until further notice. We’ve worked hard at making the virtual learning experience fun, interactive and actionable. Every class has short bursts of instructor lecture, followed by team-based action-oriented learning. We’ve selected the best virtual tools to enhance your online learning experience.
Certified Agile Marketer (ICP-MKG)
As a Certified Agile Marketer, you’ll learn the fundamentals of agile marketing, along with Scrum, Kanban and Lean Marketing frameworks. This certification is great for marketers looking for a broad-based agile marketing education with practical, hands-on learning of agile practices that really work in marketing.
As a Certified Agile Marketer, you’ll be able to:
- Explain why agile marketing is needed in today’s VUCA world.
- Help your team live out the Agile Marketing Values & Principles.
- Recognize what agile marketers do differently than traditional marketers.
- Differentiate between agile frameworks and how they best work in marketing.
- Quickly estimate work using story points to gain stakeholder trust and predictability in delivery.
- Develop minimally viable personas, avoiding too much upfront thinking.
- Understand how to minimally viable campaigns for faster customer feedback.
- See how micro-campaigns allow you to test and learn rapidly from your marketing.
- Understand why teams that stick together accomplish more.
This course is certified by ICAgile and successful participants will be able earn the ICP-Marketing Certified Professional accreditation. See the full Learning Outcomes here.
Who Should Attend:
- Marketing leaders wanting to transition from traditional to agile marketing.
- Any marketing professional looking to gain knowledge of agile marketing.
- Job seekers looking to boost their skills and build up their resume (agile marketing is growing)!
Certified ScrumMaster in Marketing (CSM)
Don’t miss this unique opportunity to become a Certified Scrum Master® in Marketing! This class class is a one-of-a-kind hybrid offering you everything you need to be proficient in Scrum while applying it to marketing organizations.
Scrum is a lightweight framework for applying agile marketing at your company and you don’t need to be technical whatsoever to learn Scrum.
Up until now, most Scrum classes have been taught by instructors who’ve only used or applied this framework in IT, and marketers have had to translate the tech-talk into their world.
We’re so excited to be the only company currently offering this sought-after certification for marketers and people helping marketing organizations with leadership, project management, process improvement or agile transformation.
We’ve taken all of the translation work out for you, giving your real-world scenarios marketers are facing and how the Scrum framework can be applied to marketing teams.
As a Certified Scrum Master® in Marketing, you’ll be able to:
- Help your organization begin agile marketing with a proven, lightweight framework that has worked for many other corporate marketing departments.
- Learn strategies that allow your marketing team to be more adaptable to an unpredictable environment with a framework that adds stability rather than chaos.
- Shift your organization towards a team-based culture that fosters collaboration and innovation.
- Help your company go from big-bang campaigns to micro-campaigns for faster customer feedback and marketing that better resonates with customers.
Who Should Attend
- Marketing project managers/professionals interested in becoming a Scrum Master.
- Leaders in marketing looking to apply the Scrum framework.
- Anyone looking to apply Scrum in Marketing.
- Job seekers looking for new skills in a growing field.
Kanban Marketing Practitioner
Kanban is a great framework for agile marketing teams that support multiple clients (such as agencies or content teams). It’s a lightweight flow system that allows marketers to work as a collaborative, self-empowered team that focuses on optimizing workflow, building transparency and removing jams in the system. Kanban practitioners excel at continuous improvement and rapid delivery. In this one-day class, you’ll learn the basics of agile marketing and how to get started using Kanban.
As a Kanban Marketing Practitioner, you’ll be able to:
- Understand the values, principles and theory of agile marketing and how it differs from traditional marketing.
- Recognize the Kanban principles and how to align your team to them.
- Have actionable ideas for pursuing evolutionary change.
- Have several ways anyone at your company can pursue acts of leadership.
- Know the core practices of Kanban (there’s way more than a Kanban board involved)!
- Visualize and improve your workflow.
- Limit work in progress to maximize throughput.
- Create a prioritized marketing backlog to easily organize work.
- Group work by item types to maximize flow.
- Measure cycle time (time work takes from start to finish) to improve efficiencies.
- Run an entire marketing campaign using Kanban (we’ll do a simulation).
Who Should Attend:
- Ad agency employees who service multiple clients.
- Marketers who provide support work (such as a content team or graphics team).
- Leaders who want to gain efficiency in how marketing work gets done.
- Anyone in a marketing, sales or consulting role wanting to implement Kanban.