Certified Scrum Master (CSM) in Marketing

Scrum is so much more than an IT thing. Become a Certified Scrum Master in Marketing.

Don’t miss this unique opportunity to become a Certified Scrum Master® in Marketing! This class class is a one-of-a-kind hybrid offering you everything you need to be proficient in Scrum while applying it to marketing organizations.

August 17-18 (Virtual)

  • 9:30AM-12:30PM CT (15 min break at 11:00AM CT)
  • 12:30PM-2:00PM CT (Lunch Break)
  • 2:00PM-5:00PM CT (15 min break at 3:30PM CT)

Register Now ($850)

Scrum is a lightweight framework for applying agile marketing at your company and you don’t need to be technical whatsoever to learn Scrum. Up until now, most Scrum classes have been taught by instructors who’ve only used or applied this framework in IT, and marketers have had to translate the tech-talk into their world. We’re so excited to be the only company currently offering this sought-after certification for marketers and people helping marketing organizations with leadership, project management, process improvement or agile transformation. We’ve taken all of the translation work out for you, giving your real-world scenarios marketers are facing and how the Scrum framework can be applied to marketing teams.

As a Certified Scrum Master® in Marketing, you’ll be able to:

  • Help your organization begin agile marketing with a proven, lightweight framework that has worked for many other corporate marketing departments.
  • Learn strategies that allow your marketing team to be more adaptable to an unpredictable environment with a framework that adds stability rather than chaos.
  • Shift your organization towards a team-based culture that fosters collaboration and innovation.
  • Help your company go from big-bang campaigns to micro-campaigns for faster customer feedback and marketing that better resonates with customers.

Improve Your Earning Potential & Marketability as a Certified Scrum Master®

If you’re looking for a new job or new career, Scrum Masters are in high demand, despite the economic slowdown and have high earning potential. 

  • 50 percent of traditional marketing departments plan to implement agile within a year, according to the 2nd Annual State of Agile Marketing Report.
  • CareerBuilder has more than 5,000 Scrum Master jobs posted in the United States as of May 6, 2020.
  • LinkedIn ranked Scrum Master as one of its most promising jobs in 2019, showing a 67 percent uptick in job openings in year-after-year growth.
  • Salary.com shows an experienced Scrum Master earns a median salary of $118,977 USD.
  • According to the Scrum Master Trends Report 2019, 44 percent of participants in the study that have a certification reported earning more than $100,000, while only 18 percent of those without a certification reported the same.

Course Highlights

This virtual course is a hybrid of high-quality, self-paced videos giving you all of the foundational knowledge of Scrum. Plus, you’ll have two days of live sessions where you’ll work in small, dedicated teams to gets hands-on experience and learn practical ways to take the concepts back to your team.

Key Learnings

  • The roles, meetings, values and origins of the Scrum framework.
  • A one-sentence writing technique called ‘Customer Stories’ to quickly adjust the tone of your campaign to be more customer-centric.
  • Creation of an empathy map to better understand your customers’ needs.
  • Micro-campaign ideas to deliver value faster and learn from customers what to do next.
  • A simulation of a marketing campaign using the Scrum framework so you can apply it at your company.
  • Strategies for prioritizing the most important work, and how to tactically say no to work that’s low value.
  • Visually mapping a marketing campaign and determining ways that you can break work up to deliver pieces to customers faster.

Self-Paced Videos

You’ll receive more than four hours of video content with 30 short videos, plus some optional bonus learning. These videos are self-paced, but must be completed to obtain your certification. The main topics covered are:

  • Agile Overview
  • Scrum Overview
  • Sprinting
  • Scrum Roles
  • The Product Backlog
  • Long-Term Planning
  • Sprint Planning
  • Meetings
  • Scaling (optional)

Typical Agenda for Live Sessions

  • The Need for Agile Marketing
  • Scrum Overview
  • Scrum Roles
  • Agile in Marketing vs. Software
  • What Agile Marketers Do Differently
  • Customer-Centricity
  • Feedback Loops
  • Minimally Viable Campaigns
  • The 8 Stances of a Scrum Master
  • Customer Stories
  • Minimally Viable Campaigns
  • The Marketing Backlog
  • Relative Estimation
  • Teams & Teamwork
  • The Daily Scrum
  • Scrum Simulation

What You’ll Get

When you’ve completed the course, you’ll have everything you need to take the CSM exam, and once you pass, you’ll be a Certified Scrum Master® and you’ll be enrolled as a member of the Scrum Alliance.

  • This course earns you 15 PDUs within the PMI.
  • This course earns you 16 SEUs (Category B) within the Scrum Alliance.

Attendee Requirements

  • Ability to access Zoom for the meeting and Mural.co for the activities.
  • Video camera enabled and turned on to collaborate with other students.
  • Attendance at both sessions and watching all required videos to be certified.

Who Should Attend

  • Corporate marketers looking for modern, best practices in project management.
  • Job seekers that want the skills to differentiate themselves in a highly-competitive market.
  • Project managers looking to learn agile in a marketing context.
  • Marketing leaders wanting to implement agile.
  • Coaches or consultants looking for ways to differentiate themselves outside of Scrum in IT.

About the Instructors

Stacey Ackerman knows what it’s like to be a marketer, after all she’s one of the few agile coaches and trainers that got her start there. After graduating from Journalism school, she worked as a content writer, strategist, director and adjunct marketing professor. She became passionate about agile as a better way to work in 2012 when she experimented with it for an ad agency client. Since then she has been a Scrum Master, agile coach and has helped with numerous agile transformations with teams across the globe. She also works as a community manager for Mike Cohn - Mountain Goat Software, and is a contributing writer on agile marketing for Martech Today. Stacey speaks at several agile conferences, has more certs to her name than she can remember and loves to practice agile at home with her family. 

 

Lance Dacy is a dynamic, experienced management and technical professional with the proven ability to energize teams, plan with vision, and establish results in a fast paced, customer-focused environment. He is a Certified Scrum Trainer with the Scrum Alliance and has trained and coached many successful Scrum implementations from Fortune 20 companies to small start-ups over the last eight years. Lance comes equipped with a great personality and servant heart that truly helps build cross-functional teams. Given his fun personality, overall size and appearance, he has come to be known as BiG Agile.

Testimonials

“As a participant, I also wanted to say that I would say that this has been one of the best online learning experiences I’ve ever had. The teaching style and breakout rooms are so engaging compared to two hours of straight lectures. It has helped us immerse in the process of agile instead of just talking about it.”

-Tammy

Loved the Agile Marketing training. I have some experience in the software development space and have been able to transition a few specific marketing activities into agile processes. Yet I wanted to be able to take more and more marketing processes further into the agile mindset…and this was just the ticket to help me accomplish that!” 

- Laura

“Great opportunity last week to meet incredible marketers looking to improve their effectiveness in inspiring their marketing organizations based on agile principles. Terrific job Stacey Ackerman in sharing your solid view about scrum and agile… looking forward to the next opportunities!”

-Vladimir

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